Market research
Sized from the bottom up, and cited.
The most commonly cited reason plans get rejected is unsourced market claims — and AI tools are notorious for inventing statistics and citing reports that do not exist. Every figure we put in a market section carries a retrievable, dated source.
Zero uncited claims, or the plan does not export.
Bottom-up first, top-down as a cross-check
A share-of-a-large-market claim is the classic unfundable market section. We build the market from the ground up, show the arithmetic, and then cross-check it against a top-down estimate. When the two disagree by more than threefold, we say so and make you reconcile them.
- TAM, SAM and SOM with the working shown
- Divergence between methods flagged rather than hidden
- Demand-side and capacity-side triangulation for location-based businesses
Named competitors, dated evidence
At least three real competitors, each with a link and a price point carrying the date it was observed. A competitive analysis without named, dated evidence reads as generic — because it is.
A sources appendix that exports with the plan
Every citation collects into an appendix at the back of the document, with publisher and date. It is the page a sceptical reader turns to first, and most plans do not have one.
What this does not do
Any page that lists only strengths is marketing. These are the limits we would want to know about.
- Sourced does not mean infallible. We show you the source and its date so you can judge it.
- Some niches have no good public data. Where that is true the plan says so rather than inventing a number.
Start with the numbers.
Free to generate and read. Pay once, when you are ready to send it.